We’re proud to have worked on a powerful campaign championing electric black cabs as a greener, healthier alternative to the traditional diesel models still dominating our streets.
From the iconic silhouette to the distinctive yellow light, the black cab is a symbol of London - but it’s time this icon evolved. Our campaign puts drivers at the heart of the story, celebrating those already making the switch (with 57% of London's cabs already being electric) and encouraging others to follow suit.
To make sure the message lands, we’ve taken it to the streets - with bold placements across our London Bridge and double Camden sites - right where the conversation (and traffic!) is happening.