For John Summit's CTRL ESCAPE, we delivered an outdoor campaign featuring a standout digital billboard alongside a series of classic billboard sites across London. The album artwork uses a clever perspective, showing Summit sitting on top of a ceiling with his legs hanging through a square opening, as if the ceiling has been cut away. With the open sky behind him matching the real skyline, the creative blends seamlessly into its surroundings, making the billboard feel like an extension of the world around it. It was a bold, eye-catching campaign that gave the album a memorable presence across the city.