When Billie Eilish teamed up with James Cameron for Hit Me Hard and Soft: The Tour (Live in 3D), the launch deserved an equally bold presence on the streets. We delivered the outdoor campaign across key London billboard locations, bringing the official artwork to life with large-format displays that captured the excitement surrounding the film's release. Premiering to positive reviews, the concert film went on to gross over $27 million worldwide, with critics praising its immersive 3D experience and cinematic approach to live performance. It was a standout campaign that combined iconic creative with high-impact outdoor advertising, helping the film make a memorable impression both on screen and across the city.