OUTDOOR POSTER CAMPAIGN
Warpaint were a cooler-than-cool, all girl band from the US and London was a place that needed to know when their eponymous debut album was coming out. Brotherhood Media delivered an unbeatable combination of profile and frequency outdoor advertising to make sure all the right people were targeted in all the right places. With a focus on street level posters in East London, and around venues and clubs, amplified with cherry-picked backlit billboards to make sure the beautiful artwork would be seen well after hours, the campaign helped the band achieve their first top 10 album chart placing.