ALBUM LAUNCH CAMPAIGN PROJECTIONS
How do you tell the world that The Rolling Stones are releasing ‘Blue and Lonesome’, an album of blues covers? Turn London landmarks blue with huge projections of the iconic lips and tongue logo of course. Brotherhood Media was briefed to plot a night of activity that would turn heads, create online content and attract the world’s press, making a huge scale statement befitting the biggest rock and roll band in the world.
You can also check out The Rolling Stones pop-up store Brotherhood created previously for their ‘Some Girls’ campaign.