MULTI-FORMAT OUTDOOR ADVERTISING CAMPAIGN – MEGA DIGITAL SITE, 96 SHEETS AND 4 SHEETS

With 4AD, The National has carved themselves into music history, becoming one of the seminal rock bands of the twenty first century. Tasked with putting together an OOH campaign for the band’s seventh studio album ‘Sleep Well Beast’, Brotherhood Media aimed to mirror this message with some epic, multi-format outdoor advertising. After employing a wide range of formats – from Brotherhood’s exclusive and eye-catching 96 sheets to 4 sheets in key locations across London’s transport network, to the impressive digital mega billboard site on London’s Cromwell Road – it was no surprise to see this album hit number one on the album charts.