OUTDOOR ADVERTISING CAMPAIGN – 48 SHEETS AND MEGA DIGITAL PORTRAIT SITES

When briefed on covering London with the beautiful artwork from the new Queens Of The Stone Age album, Villains, Brotherhood set out to do just that. By targeting QOTSA fan demographic-specific locations across London, including exclusive Brotherhood Media billboards in prime sites such as outside Camden Town tube station, the album’s outdoor exposure was vast. Following this impactful selection of cherry-picked 48 sheets and mega portraits pre-release, the album went in at number one on its debut week.