OUTDOOR ADVERTISING & AMBIENT MARKETING FASHION CAMPAIGN
Shoe brand Palladium Boots wanted to create awareness of the new season’s collection fronted by Pharrell Williams and the launch of their new store in London. With Brotherhood Media’s experience of working with trend-conscious and breaking-music clients, our outdoor advertising experts were able to offer a tailor-made campaign across multiple formats.
Brotherhood Media devised and executed an advertising plan which maintained the brand’s authenticity and credibility with fashion savvy urbanites, whilst creating visibility to a mainstream market for the physical store in Westfield Stratford City.
Formats used: Phone Booths in London, Manchester and Brighton – Backlit Portraits in Camden, Shoreditch and Bethnal Green – Bus Stop 6 Sheets in Stratford – LCD Screens at Westfield Stratford City – London Underground 4 Sheet tube posters – Nationwide 4 Sheets