Following the huge success of their previous two albums, Mumford and Sons returned with a new harder edge and rockier sound.
To plant this firmly in the minds of a youthful audience of early adopters, as well as targeting an established mainstream demographic, Brotherhood Media delivered a comprehensive and far reaching outdoor campaign across multiple formats. These included carefully chosen poster sites in universities, music venues and London pubs, along with nationwide billboards to target maximum traffic numbers on major arterial routes, in town centres and around transport hubs.
Finally, the profile was taken up a notch with a bespoke set of cherry picked digital billboard sites in the Capital, delivering the strongest possible impact while showcasing the brilliant neon theme of the creative.