MULTI-FORMAT OUTDOOR ADVERTISING CAMPAIGN: DIGITAL PORTRAITS, PHONE BOX POSTERS AND 48 SHEETS

Working with Virgin EMI, Brotherhood Media created a custom outdoor campaign for Brit hip hop sensation Loyle Carner for his debut album ‘Yesterday’s Gone’. Taking a multi-format approach that included digital portrait sites, phone box posters, and billboard advertising (48 sheets) across a range of specific locations, the aim of increasing awareness was more than met for the Mercury Prize nominee.