MIXTAPE OUTDOOR ADVERTISING CAMPAIGN – DIGITAL BILLBOARDS AND 4 SHEETS

Giggs smashed his way back onto the UK hip hop scene when he dropped ‘Wamp 2 Dem’ in October 2017. The mixtape featured guests from 2 Chainz to Dave, and marked his first release with a major label. Brotherhood Media crafted an outdoor ad campaign that spread across London and the UK, featuring digital billboards and 4 sheets in relevant locations for the most effective OOH coverage ahead of release. Wamp 2 Dem went straight in to the UK album chart, taking the number 2 spot.