AMBIENT MARKETING CAMPAIGN
Island Records approached Brotherhood Media for street level marketing ideas targeting central, east London and Brighton to promote the new Elli Ingram EP ‘The Doghouse’. They sent over the album artwork as inspiration and it was immediately obvious to our ambient experts that we could create simple stencils and use chalk to get the the image everywhere and anywhere, on the streets.
Having sourced the colour matched chalk, and checked the weather forecasts, Brotherhood Media instructed our street teams to use both walls and pavements to avoid the images washing away in any unexpected rain. So, with a relatively small budget, Brotherhood Media still achieved a highly impactful, targeted and creative campaign which created the street groundswell and buzz required by our client.