OUTDOOR ADVERTISING POSTER CAMPAIGN
The band of two brothers, Drenge, are awesome but they’d rather let their music do the talking. Cue Brotherhood Media’s below the line marketing campaign, specifically targeting the grimier nooks and crannies of the live music scene to raise awareness with cool, music consumers.
Using early adopter targets to effectively deliver Drenge’s message – ‘we’re not your average band but you need to hear us’ – Brotherhood Media placed low info/high impact album adverts in music venue toilets, on authorised street poster sites, and in the exclusive Brotherhood Media ‘tastemaker’ London pub panels.
For more information on our exclusive tastemaker pub panels, get in touch.