Radio 1 Big Weekend – The Social Media Effect of Outdoor Advertising

Posted by | News, Outdoor | No Comments

 

We’re just back from Europe’s largest free music festival, Radio 1’s Big Weekend, in Glasgow where Brotherhood Media were exclusively handling the on-site outdoor advertising. Acts including Katy Perry, Coldplay, Rita Ora and Kasabian rocked the rain-soaked Scottish crowds, as well as entertaining music fans across the UK via the BBC Three TV highlights and live-streamed coverage on the Radio 1 website.

This year we noticed a huge increase in the number of on-site selfies and group photos being taken in front of our posters for sharing on social media. Even the bands themselves were getting in on the act – we spotted a great shot posted by the Klaxons on their official instagram account, of them posing with some of our adverts for their latest album.

WANT TO ADVERTISE YOUR ACT OR BRAND AT MUSIC FESTIVALS THIS SUMMER? GET IN TOUCH

Outdoor advertising at live events provides the perfect opportunity to cater to social media audiences to promote your product even further via online sharing as well as word of mouth. Posters that give good instagram, as well as artwork that is highly visible from a distance (so it can be seen from great selfie places like the top of the ferris wheel or picked up by TV cameras), will help your message to go viral, getting you extra bang for your buck.

Check out a few of the instagram shots posted by music fans at Radio 1’s Big Weekend that we spotted Brotherhood Media posters in, above.

BROTHERHOOD MEDIA ANNOUNCED AS EXCLUSIVE PROVIDER OF ON-SITE POSTER ADVERTISING AT RADIO 1′S BIG WEEKEND

Posted by | Latest News, Live | No Comments

Brotherhood Media - exclusive providers of outdoor and on-site advertising at Radio 1's Big Weekend music festival Brotherhood Media is exclusively handling all on-site poster advertising at this year’s Radio 1 Big Weekend.

The music festival takes place at Glasgow Green in Scotland on 24th and 25th May 2014, and features a ton of big name acts (and Brotherhood Media clients!) – including Katy Perry, Rita Ora, Paolo Nutini, Kings of Leon, Pharrell, Coldplay, Kasabian, Lily Allen and Calvin Harris. Radio 1’s Big Weekend 2014 will be streamed online and on mobile in addition to being broadcast live on Radio 1 and BBC Radio 1Xtra, with TV highlights being shown on BBC Three throughout the weekend.

CLICK HERE TO RESERVE YOUR SPACE OR FOR MORE INFO ON ADVERTISING YOUR BRAND, ACT OR ARTIST AT BBC RADIO 1’S BIG WEEKEND 2014

Want to know more? CLICK HERE TO CONTACT THE BROTHERHOOD MEDIA TEAM